Dear At Home,
Thank you for your e-mail. KPRC Local 2 reporters are using a much more demonstrative reporting style, and they are using it at my direction.
Demonstrative, active reporting is a much more engaging storytelling style. Most viewers respond positively to these techniques. This is also the way the majority of reporters and anchors around the country communicate information to viewers. For that matter it is the preferred style by most public speakers and storytellers.
I'm sorry you don't enjoy our demonstrative reporting, but I am glad you plan to give our news an extended look. You may come to enjoy our lively reporting. By the way, I think our competitors like what we are up to as they are adopting our live and lively storytelling techniques in their reports. Many viewers are pleased with our product as well. After many years of frankly not being competitive for Houston viewers’ attention, more and more people are now turning to KPRC for their news and information.
Thanks for watching KPRC Local 2 and for taking the time to e-mail me your concerns.
Sincerely,
Skip Valet
VP/News Director
KPRC Local 2
1 comment:
That's just ridiculous. "Demonstrative reporting"? Usually, the props actually have nothing to do with the story ("John McCain accused Barack Obama of wanting to raise taxes, which rhymes with axes, which is why I'm surrounded by lumberjacks"), and even when they do, they can be tasteless. The next thing will be Korsgard bringing his own prop dead bodies to report murders.
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